Is the London Pass worth it?

The London Pass is run by Go City, which calls it the London All-Inclusive Pass. You buy a pass for a set number of days, and Go City's terms set out how it works:

• Activation: the pass starts the first time you use it at an attraction, any time within 12 months of buying it.
• Days are calendar days, not 24-hour periods. A one-day pass first scanned at 2pm still ends at midnight, and a three-day pass runs on three consecutive days. Go City also sells a flexible version on selected passes, which lets you use your days within 14 days of first use.
• Each attraction once. You can visit each attraction only once per pass.
• It's a credits package. Each pass has a credit limit (1 credit = £1), and every entry uses up credits equal to the attraction's standard gate price. A one-day adult pass holds 305 credits, far more than most people can use in a day, so the cap rarely matters.
• Some sights need a reservation. Go City says to book ahead in its app for the London Eye, Tower Bridge, Westminster Abbey, The View from The Shard and Madame Tussauds.

Children's passes cover ages 5 to 15. One pass covers one person and can't be transferred.

Go City sells the London Pass for 1, 2, 3, 4, 5, 6, 7 or 10 days. On October 26, 2026, its site listed the one-day adult pass from £105. Go City's prices move with promotions, and its headline "from" price has changed over the past year, so we don't print a full table. Check the live Go City prices for the number of days you want, then compare with the itineraries below.

On Viator, the same pass is sold by The London Pass from $143, rated 3.74 from 1,933 reviews. That's a low rating for a London product, so go in with a plan. One big difference: Viator sales are final, while Go City offers a refund within 90 days of purchase if you haven't activated the pass. Pre-booking an attraction counts as activation.

Go City lists more than 115 London attractions. The ones most visitors actually use:

• Included: the Tower of London, Westminster Abbey, St Paul's Cathedral, Tower Bridge, the London Eye, Madame Tussauds, The View from The Shard, Windsor Castle, Kensington Palace, Hampton Court Palace, Kew Gardens, HMS Belfast, the Royal Observatory and Cutty Sark.
• Transport extras: a Big Bus hop-on hop-off ticket for two consecutive calendar days (Go City points out it isn't a 48-hour ticket) and a City Cruises 24-hour Thames river pass.
• Not included: the Churchill War Rooms (adult £34 direct), the Warner Bros. Studio Tour, and the Queen's Diamond Jubilee Galleries at Westminster Abbey, which the Abbey says aren't covered by the pass.

Some older guides say the London Eye and Madame Tussauds aren't on the pass. Go City's attractions list now includes both, though each needs a reservation. Go City can change the list at any time, so check the current attractions list before you buy.

A winter caveat: at Kensington Palace, the Queen's State Apartments are closed until spring 2027 and the King's Gallery closes from November 18, 2026, and its ticket drops to £13–£19 on most dates. It adds little value to a pass this winter.

These itineraries use official adult prices without the optional donation, checked October 26, 2026. The totals are our own sums. They show what you'd pay buying each ticket separately, so the pass must cost less than this total to save money.

One day in the City and Westminster (pass from £105):

• Tower of London £38 + Tower Bridge £18 + St Paul's Cathedral £27 + Westminster Abbey £32 = £115.
• Verdict: the one-day pass saves about £10, but only if you fit all four in. That's a very full day, so start at the Tower at opening and check each venue's last entry time. Drop any one sight and single tickets are cheaper.

Two days, with Windsor:

• Day 1: Tower of London £38 + Tower Bridge £18 + St Paul's £27 = £83.
• Day 2: Westminster Abbey £32 + Windsor Castle £32 (advance price; £36 on the day) = £64.
• Total: £147. Compare it with Go City's live two-day price. Windsor is a train ride from London, so day 2 is tight.

Three days, with Hampton Court:

• Days 1 and 2 as above (£147), plus day 3 at Hampton Court Palace, £30 on a weekday or £33 at weekends before November 28.
• Total: £177 to £180. Compare it with the live three-day price; if the pass costs more, buy single tickets.

Go City's savings guarantee refunds the difference if your visits are worth less than the pass, but only if you visited at least three attractions on every day you paid for. It's a safety net for heavy sightseers, not for a relaxed trip.

Skip the pass if any of these sound like your trip:

• You'll see one or two paid sights a day. That's how most people actually travel, especially with children or in winter, when opening hours are shorter.
• Your must-sees aren't on the list. The Churchill War Rooms and the Warner Bros. Studio Tour aren't included.
• You want the London Eye and Madame Tussauds above all. Merlin's five-attraction ticket from Madame Tussauds London covers both, plus SEA LIFE, the London Dungeon and Shrek's Adventure, from $80. Madame Tussauds must be your first visit, and Merlin's own version of this ticket must be used within 7 days, so check your voucher for the validity. It has only 73 reviews (rated 3.99), so check the reviews for timed entry before booking.
• You'd rather have a guide. A guided Tower ticket like LetzGo City Tours's early-access tour, rated 4.76, often gives you more than an unguided pass entry.

Buying direct can save a little too: from November 1, 2026, Tower Bridge takes 10% off for a limited period when you book online by the day before. Many official tickets are non-refundable, though, while the Viator tickets below offer free cancellation.

If the math doesn't work, book the one or two sights you care about most and see the rest from outside. A hop-on hop-off bus covers the landmarks between them: City Sightseeing's ticket starts from $34, and its 24-hour version adds a one-way river cruise between Westminster and Tower Pier. Compare operators in our hop-on hop-off bus guide.

For something more relaxed, the 90 minutes afternoon tea bus from Golden Tours Gray Line London passes the London Eye, the Tower and St Paul's while you eat, rated 4.22 from 891 reviews. There's no live guide and no toilet on board.